OR
How to stay in the anarchist ghetto
by Crusti O Freemyn
I have been meaning for years to write something for anarchists about the basics of design. But I felt that there are already such copious materials out there that if anyone cared to look there’s no reason why anything I wrote would be too special. I figure the problem is more with people not caring. So knowing that anarchists don’t tend to like to do as they’re told I am employing a bit of reverse psychology… oops I gave away the trick before the show.
Anyway as a disclaimer I’ll say that this might not make any sense to non-anarchists, or folk who have not been around anarchos or others on the left. It’s intended largely for internal use!
Do use clip art from Paris 1968 and the Spanish Revolution.
Reason: Other anarchists will recognize and respect how you relate contemporary struggles to past revolutionary movements.
Don’t let any whitespace creep into your work if at all possible.
Reason: Whitespace gives the impression that you do not have anything to say and you are just wasting precious trees.
Do use red and black as much as possible.
Reason: It shows your political purity.
Don’t drop your literature anywhere you weren’t going to go anyway.
Reason: Your friends have seen the fliers “everywhere” so you must be doing a good job
Do use punky perzine-style cut-outs, scribbles and collages.
Reason: People who aren’t in your scene will know they aren’t cool enough to participate and you won’t have to deal with normals showing up.
Do use pricing terms like “pay what you can” in your advertising without a suggestion of how much is expected.
Reason: Everyone in the world knows that $2 is the price of a vegan meal and $1 is what’s usually needed to cover the cost of the room and $5-20 is what you should give someone who’s come in from out of town and needs to cover gas.
Don’t let your material look anything like the Corporations or State would produce.
Reason: The media is the message and since their message is subservience and ignorance you must avoid associating yourself in any way with that to fight back against tyranny.
Don’t use correct or consistent capitalization or grammar.
Reason: Anyone who is worth it will try to figure out what you mean anyway.
Do distribute materials which are designed with the assumption that the audience is already familiar with the goals, history and current debates within anarchism in random public places.
Reason: If people know there is a dynamic anarchist community they are more likely to join the black bloc at the next anti-war demo.
Don’t put much effort into publicizing events which are not related to direct, militant confrontation with the violent arm of State and Corporate hegemony.
Reason: We don’t want to get confused with whiney liberal passivist types.
Do use three or more fonts with variety of sizes, alignments, weights and styles.
Reason: Using many different style of text conveys the freedom and fun that are the very core of everyday Anarchist revolution.
Don’t use hierarchical text formatting styles in longer pieces of text.
Reason: Anarchists are against hierarchy, duh.